Who We Are

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David Fuller, Managing Partner

My approach to sales leadership developed while working for three renowned Fortune 500 companies: Cintas, Ethicon-Endo Surgery (a division of Johnson & Johnson), and Parametric Technology Corporation (PTC). For the last two decades, I worked as an Owner, Chief Revenue Officer (CRO) and/or Vice President of Sales for SMB-mid-market companies (e.g., Virtuance and Force Management) and led initiatives related to revenue growth, scalability, talent development, operational efficiency, and customer retention, diversification and growth of their revenue and client-facing teams.

Portco Revenue Advisors isn’t the first company I’ve started or participated in as an equity partner, but it is my dream job. Every day I have the opportunity to apply best practices and strategic methodologies (e.g., MEDDICC and Value-Based Selling) to help owners who are willing to make the changes necessary to grow revenue—whether they want to increase business value before a liquidity event, actively attract an investor, or are part of a private equity portfolio company.

Some of the owners we advise have a revenue target in mind, but don’t know how to hit it. Others know what they need to do, but simply don’t have time to focus their attention on developing their sales teams, creating sales playbooks, improving their onboarding processes, creating and executing go-to-market plans, or identifying and using the appropriate data to measure success.

My experience in the trenches and C-suite gives me a unique perspective, proven track record, and ability to synthesize the theoretical and the practical. My familiarity with a wide variety of industries equips me to bring the best practices from one sector to benefit others.

I think I’ve seen and overcome every possible sales revenue challenge: from strategic planning and sales structure refinement to process enhancement, performance assessment, and management development. Experience guiding turnaround, add-on, and high-growth has proven invaluable in collaborating with business owners and private equity firms.

I’m proud that 100% of Portco Advisors’ clients have improved their revenue performance, and I’m privileged to work with owners who are as committed to transformational change as I am.

 

Portco Revenue Advisors' Subject-Matter Experts

When the value of an engagement can be enhanced by the involvement of a subject-matter professional, Portco Revenue Advisors goes to its bullpen of talented, trusted, and proven associates. PRA's experts have consistently demonstrated their integrity and ability to achieve exceptional results and exceed high client expectations.

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Who We Work With

We specialize in partnering with companies with annual revenues of $50 million or less.  Our expertise spans across a diverse array of industries, with a particular focus on technology and professional services.

Private Companies

We partner with owners to boost company value through sustainable and predictable revenue growth.  First, we explore an owner's unique definition of wealth and exit timing before defining, designing, and delivering a custom exit plan.  Our exit plans elevate the company's value and secure an owner's long-term wealth objectives. 

We work with owners of private companies who:

  • Value actionable revenue-building strategies that deliver measurable and predictable results.
  • Are driven to improve scalability and increase revenue in the short-and long-term.
  • Are looking to drive value for their final exit.
  • Already have, or want to position themselves for, outside investment.

Venture Capital & Private Equity Firms

We work with venture capital and private equity Firms portfolio companies that want to:

  • Increase enterprise value.
  • Maximize their ROI.
  • Accelerate their exit.
  • Improve "direct-to-owner" sourcing.

 Portco Revenue Advisors supports two key areas within the investment cycle: due diligence and portfolio development.

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Our due diligence reveals the core elements of all revenue-related departments.  We meticulously evaluate Sales, Marketing, Customer Success, Enablement, and Partnerships.  Our comprehensive review yields a precise understanding of the current landscape, challenges, and priorities that align with a company's Big Goal, as well as actionable recommendations.

Due Diligence

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Our advisors, consultants and fractional CROs design action plans—composed of a series of strategic sprints—to execute during and after the 100 post-closing days. These plans ensure immediate success and lay a robust foundation for scalable and sustainable growth. Every strategic plan is customized to meet client-specific requirements, needs, timelines, and the experience of department leaders.

Portfolio Development

When investment management firms who partner with Portco Revenue Advisors, differentiate themselves by offering comprehensive financial and operational services.